About Mike’s TV, Appliance and Furniture

A History of Excellence and Community Service

Mike’s TV, Appliance and Furniture is a family owned and operated business that was established in 1974. The owner, Michael Haas, started repairing televisions at the age of 10 in his father’s hardware store (Art’s Hardware) in downtown Sparta. In 1974 Mike started his own business in his dad’s hardware store selling televisions and repairing electronics in the basement.

Mike and his wife Julie were married in January, 1975. They purchased a building at 115 East Oak St. in Sparta and moved their television sales and repair business in the fall of 1975 and operated out of a 10 x 40 area. A tenant moved and Mike’s expanded the business display area to 20 x 40 and the repair service was operated out of the basement. In 1978 Mike’s business had grown and added a 20 x 70 addition onto the building making a total of 20 x 110. At that time Mike added Whirlpool appliances to his lines of products sold and rented a building at 117 E Oak for repair and warehouse.

Mike's TV Furniture & Appliance

As business continued to grow, Mike’s purchased the historic “Williams Building” (circa 1896) on the corner of Oak and Water Street and moved the business into the 10,000 sq ft building on April 1, 1989. For many years, along with television and appliance sales, Mike’s rented videos. In 1995 the video portion of the business was sold to accommodate furniture sales. Mike’s secured the Flexsteel Home Furnishings line, Catnapper Reclining furniture, along with Best Craft Furniture for upholstered lines. As business continued to grow, Mike remodeled three of the basements to add an additional 3,500 sq ft of showroom. In the basement Mike’s has dining room furniture and bar stools, Symbol, Englander & Anatomic Global mattresses, as well as Coaster Bedroom sets, bunk beds and Oak Design bedroom furniture. Mike’s also carries framed prints, plush animals, occasional tables and table and floor lamps.

Mike’s also features a full line of Great Northern log furniture including sofas, recliners, cedar pub tables and bar stools, cedar tables and chairs, cedar bar, EZ-Beds with a variety of wild life prints and bedroom sets.

We enjoy working with our customers to find the right product for each customer’s needs, from frames to fabrics on upholstered products, from firm, soft or just right feels (three bears effect) on mattresses, to the right television for each room in the home.

For 44 years Mike’s prides themselves on selling quality products with service after the sale.

Service Area: Sparta, La Crosse, Winona, Wisconsin Rapids, Reedsburg, Black River Falls, Viroqua, Mauston, La Crescent, Boscobel, Caledonia and surrounding communities.

Page Summary: Mike’s, TV Appliance and Furniture offers furniture store, appliance sales, home furnishings, log furniture, Whirlpool appliances, LG televisions, satellite systems, Flexsteel Furniture, Best Craft Furniture, dining room furniture in Sparta, La Crosse, Tomah, Onalaska, Black River Falls, Bangor, Cashton, Norwalk, New Lisbon, Holmen and surrounding Monroe County WI communities.

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